Microsoft Clarity is a free behaviour analytics tool that shows how real visitors interact with a website or app. It records sessions, builds heatmaps, flags frustration signals such as rage clicks and dead clicks, and summarises patterns so teams can find usability problems without sifting through endless raw data. Because it has no traffic limits and no price tag, it has become a popular choice for marketers, designers, product managers and conversion specialists around the world.
This guide from Software Outsourcing Journal looks at five companies that are strongly associated with Clarity, either because they build it, integrate it into their platforms or put behaviour analytics at the centre of their optimisation work. To explore related tools and platforms, see our collection of Software Development Technologies.
What Makes Microsoft Clarity Valuable
Traditional analytics platforms answer questions about volume: how many people visited, which pages they viewed and where they came from. They are much less helpful when you need to understand why a visitor abandoned a checkout form or ignored a call-to-action button. Clarity fills that gap with session recordings that replay the visit, and heatmaps that aggregate clicks and scroll depth across thousands of sessions.
The tool also highlights behaviours that usually signal friction. Rage clicks occur when users repeatedly click an element that does not respond, dead clicks happen when a click leads nowhere, and excessive scrolling can show that visitors are hunting for information. These insights let teams prioritise fixes with real evidence instead of opinions, which is particularly useful in organisations where design decisions are often debated.
Privacy is an important consideration. Clarity includes masking features that hide sensitive fields by default, and responsible teams combine it with a clear consent process and an accurate privacy policy. Companies operating in regulated regions should review applicable rules, such as GDPR requirements, before deployment and document how data is collected and retained.
How We Selected These Companies
The companies below were chosen because their public materials show a clear connection to Clarity or to behaviour analytics more broadly: they develop the tool, offer official integrations, or build conversion-focused services around session replay and heatmaps. Because many organisations do not disclose their analytics stack, this list should be read as an editorial guide rather than an official customer register. Always confirm integration details and current features with each company directly.
Top 5 Companies Associated with Microsoft Clarity
1. Microsoft
Microsoft is, of course, the creator of Clarity and the company most closely tied to its evolution. Clarity integrates with other Microsoft products, including Microsoft Advertising, which helps marketers connect campaign data with on-site behaviour. Microsoft has also continued to add features such as AI-generated session summaries and improved filtering, showing a long-term commitment to the product. For organisations already invested in the Microsoft ecosystem, adopting Clarity is straightforward and well supported by documentation and community resources.
2. Shopify
Shopify is one of the world’s leading commerce platforms, and merchants on the platform can connect Clarity through an available app, which makes installation simple even for non-technical store owners. Because e-commerce depends on removing friction from product pages, carts and checkouts, session replay is a natural fit. Store owners use recordings to spot confusing variant selectors, slow-loading images and mobile layout problems that never appear in standard reports. Shopify’s ecosystem of agencies and app developers also helps merchants interpret Clarity data and turn it into design changes.
3. WordPress and Automattic’s Ecosystem
WordPress powers a very large share of the web, and Clarity offers an official plugin that adds tracking without manual code edits. This makes behaviour analytics accessible to bloggers, small businesses, publishers and agencies managing many client sites. Content teams can use heatmaps to see how far readers scroll, which links they click and where they lose interest, then restructure articles accordingly. For businesses publishing at scale, the combination of WordPress and Clarity provides a low-cost route to continuous content optimisation.
4. Wix
Wix is a popular website builder used by small businesses, freelancers and creative professionals, and it supports Clarity through its integration options. For owners who have limited technical resources, that matters: they can install analytics in a few steps and begin learning from visitors immediately. Common use cases include testing landing pages, refining booking flows for service businesses and improving mobile layouts. Because small teams rarely have a dedicated analyst, Clarity’s automatic insights and simple dashboards are especially helpful in this environment.
5. Speero
Speero is a well-regarded experimentation and conversion rate optimisation consultancy that helps companies build research-driven testing programmes. Agencies of this kind combine quantitative analytics with qualitative research, and session replay and heatmap tools are standard parts of that toolkit. A free product like Clarity can complement paid platforms or serve as a starting point for teams that are building an optimisation practice. If you want expert help turning behavioural data into prioritised hypotheses and tests, consultancies like Speero are worth reviewing.
How to Get the Most from Clarity
Begin with a clear question. Rather than watching random recordings, decide what you want to learn: why do visitors abandon the pricing page, why does the mobile signup form convert poorly, or why do users ignore the main navigation? Filter sessions by device, traffic source or page, and focus on the segments connected to that question.
Pair quantitative and qualitative evidence. Heatmaps show aggregate patterns, while recordings show individual stories. Use both, and cross-check them with analytics data such as conversion rate, bounce rate and funnel drop-off. When all three point toward the same problem, you can be far more confident that a fix is worthwhile.
Turn findings into experiments. A recording can suggest that a button is hard to find, but only a test can confirm that moving it improves conversion. Document each hypothesis, run the change as an A/B test where traffic allows, and record the result so your team builds a library of lessons over time.
Protect user privacy at every step. Mask sensitive inputs, avoid recording pages that display personal or payment data unnecessarily, set retention policies and update your cookie consent banner to reflect the tools you use. Trust is a competitive advantage, and careless data practices can damage it quickly.
Frequently Asked Questions
Is Microsoft Clarity really free?
Yes, Clarity is offered at no cost and without traffic caps, which sets it apart from many competing session replay tools. Features and policies can change, so check the official site for current terms.
Does Clarity slow down my website?
The tracking script is designed to be lightweight and load asynchronously, so the impact is usually small. As with any third-party script, you should measure page speed before and after installation, especially on mobile connections.
Can Clarity replace Google Analytics?
Not entirely. Clarity focuses on behaviour, while general analytics platforms provide broader reporting on acquisition, audiences and conversions. Most teams use them side by side, and Clarity can connect with other tools to enrich the picture.
Final Thoughts
Microsoft Clarity gives organisations of every size a practical way to see their websites through their visitors’ eyes. Microsoft, Shopify, WordPress, Wix and Speero each represent a different part of the ecosystem, from the tool’s creator to platforms that make installation easy and consultants who convert insight into growth. Use them as a starting point for your own research, and verify current integrations before you build a workflow around them. For more guides to tools and vendors, visit Software Outsourcing Journal and keep exploring Software Development Technologies.